totriada.blogg.se - Old spice poducer

True to this context, the Old Spice brand has a vast following across the famous social media sites such as Facebook, Instagram and YouTube. Whoever wins the battle in Social Medias, wins the battle in the real world.

Social Media Activity: This is the age of social media.

It has helped those trying new products as well as expand their business even more. Because of this enormous support behind them, the brand has released more products without any hesitation. Thus, even though the market of grooming products has evolved since these years, no other company has been able to tarnish the reputation of Old Spice. They have created a huge base of loyal customers which has helped them generate more brand strength. Their quality has been consistently brilliant over the years, which has made acquiring more consumers.

Brand Strength: Old Spice has been a renowned brand since the 1940s’.

This strategy not only helps in selling the products more but also helps the company reach to more consumers who did not know about Old Spice. Which means all the products can be bought by the target group aged between 18 to 35 years. Thus the items are not only available in big city malls like the Walmart, but are also available in the convenient stores in small cities.

Strong Distribution: Old Spice products are distributed everywhere in the world.

The financial back up of the brand also extremely strong as P&G is their parent company.

As the quality of the products is already known to be very standard, this affordable price range makes the company sell their products even more easily. This makes the products to be available to all kind of customers. Considering this, Old Spice has placed a price range from mid-low to high on its products. Thus the value of products genuinely determines the sell of a product. Price: Pocket- friendly items with good quality attract consumers more than anything.Old Spice also started making items like t-shirts, socks and bath towels which has been helping the brand to expand more and create more unique items. This wide range of items not only makes them unique in the market but also helps them getting more and more consumers. These products are the most sold items of the company as the target of Old Spice are the age group starting from 18 to 35. The range starts from fragrances and deodorants to shower gel, shampoo, after shave lotions, shaving cream etc. Product Variety: Mainly dealing with the male population, Old Spice has a large range of products with an astonishing variety.Marketing Strategy of Old Spice Brand and the Reasons behind its Success In the 1970s’, Old Spice produced signature perfumes like Old Spice Burley after becoming a fragrance brand shifting from a shaving brand.

Other ships named Salem, Birmingham, Recovery, John Wesley, Maria Teresa. The Friendship and The Grand Turk were the original ships which were used on the packaging. So as a trademark, the company started using colonial sailing ships in particular. As a result, he chose a nautical theme for his products. Thus the products of Early American Old Spice were of the colonial theme. Schultz wanted to maintain a colonial framework for his products. In the year of 1990, Old Spice brand was purchased by the American multinational consumer goods corporation, Procter & Gamble. This product received a big thumbs-up in the market and as a result, it was followed by a new product called Old Spice for Men in 1938. Thus, the first Old Spice product was a perfume for women named Early American Old Spice, released in the year of 1937. Schultz was particularly inspired by the Potpourri mixture made by his mother. Shulton Company, founded by William Lightfoot Schultz in 1934, first started manufacturing the Old Spice products. Now Old Spice sells grooming products only for male including body washes, deodorants, body sprays, aftershaves, antiperspirants and colognes. Over time, as the male products found more success, the company shifted its focus exclusively on those. But after some time, they decided to produce male products too.

At first, they had started by releasing products targeted for the women. Old Spice is an American Brand mainly known for its antiperspirant and deodorant products for the male population.